The interesting stuff that hasn't been filed yet

Off Index exists for the ideas not recorded yet. The business questions nobody is asking. The economic views hiding in plain sight.

We write about knowledge, organisations, strategy, economics, and the strange gap between how the world is supposed to work and how it actually does.

What you'll find here

There is no editorial brief beyond this: if it makes you think differently about how businesses, markets, people actually work, it belongs here.

That means you'll find pieces on economics and strategy alongside behaviourial psychology and business history. You may find contrarian takes on things everyone assumes are settled. You'll find questions we don't have the answers to yet.

We may be late to trends, or ahead of trends. Articles don't follow a scheduled plan but we hope what you read you will find interesting.

Who's behind this?

Off Index is published by the team at Craftquery - a company built around a simple but stubborn problem: most of the knowledge that organisations depend on is trapped in formats that can't be searched, shared or used effectively.

We built Craftquery to solve that problem technically. We built Off Index because our mission is to share knowledge and have fun doing so.

If you're curious about what we actually do - we help teams turn unstructured information into searchable knowledge they can query and use time and time again. You can find out more at craftquery.com.